Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets

Alibaba deepens sports tech push with new Brooklyn Nets partnership

Alibaba Group Holding has become an official technology and cloud partner of NBA team Brooklyn Nets, as the tech giant pushes for a deeper presence in the sports industry. The collaboration was announced on Monday under a multi-year strategic partnership between Alibaba and Brooklyn Sports & Entertainment, the parent company of the basketball team. It would also see Alibaba become Brooklyn Nets’ official jersey patch sponsor ahead of the basketb…

Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets

Alibaba to become Nets’ Official Jersey Patch Partner, and bring Real-Time 360° Replay and personalized fan collectibles to Barclays Center NEW YORK, UNITED STATES – Media OutReach Newswire – 28 September 2026 – Alibaba Group and Brooklyn Sports & Entertainment today announced a strategic multi-year partnership naming Alibaba an Official Technology and Cloud Partner of […]