Ford Debuts Bronco Desert Rising Edition, Built for Those Who Seek the Spotlight

Ford Debuts Very Pink, Very Pricy 'Desert Rising Edition' Bronco

To those who have had the pleasure of sitting and watching a desert sunrise in all of its majesty, you know there’s nothing quite like it. Or there wasn’t, because now, according to an announcement it made on Monday, Ford wants to sell you a Bronco with the “Bronco Desert Rising Edition” package, which seeks to capture nature’s glory in SUV form. What exactly is the Bronco Desert Rising Edition package? In short, it’s an appearance package that …

This Pink Ford Bronco Looks Inspired by Barbie, but Is Actually a Tribute to Utah's Great Salt Lake

Ford's new Desert Rising trim option adds bright magenta seats and sand dune graphics to new Bronco Outer Banks models.

Ford Debuts Bronco Desert Rising Edition, Built for Those Who Seek the Spotlight

Ford has just unveiled the Bronco Desert Rising Edition, a limited-run, factory-backed customization package, the first of the automaker’s Horizon Series. Ford says the package is inspired by Utah’s vibrant, pink-hued landscapes like the Great Salt Lake and the Coral Pink Sand Dunes. Ford offers the customization package well aware that nearly half of its customers want to modify their vehicles without losing warranty... (continue reading...)

Bronco Desert Rising Edition Debut

How Utah's Desert Landscape Inspired New, Bold Ford Bronco Design (Desert Rising Edition) July 27, 2026 By Hana Medina freelance contributor for Ford...