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Broadcasters take a considered approach to YouTube

Summary by Digital Content Next
The reality of digital publishing means that audiences are exposed to a wider variety of voices. Newspapers compete for attention with Tumblr, Facebook, individuals’ newsletters and countless other sources of information. This requires media companies to periodically reassess their appeal. They must also consider how they can best use new platforms to build audience and revenue. This has been especially true for broadcasters. Where once their co…
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Digital Content Next broke the news in on Thursday, June 5, 2025.
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