Broadcaster RTL Group raises 2026 revenue guidance
Streaming revenue rose 27.2% to $345 million as RTL said the Sky Deutschland acquisition lifted subscriptions and profitability.
- On Tuesday, RTL Group raised its 2026 revenue guidance to between $8.20 billion and $8.32 billion, up significantly from its previous forecast of $6.1 billion to $6.2 billion issued in March.
- European media conglomerate RTL Group is pivoting toward digital to compete with global platforms, integrating its acquisition of Comcast's Sky Deutschland to build a powerful streaming ecosystem across German-speaking markets.
- First-Half streaming revenue surged 3.9% to $3.3 billion, compensating for a 4% decline in linear TV advertising and a 7.7% drop in Fremantle production operations to $964 million.
- RTL Group CEO Clement Schwebig called the streaming transition "already far advanced," noting the company expects streaming to contribute around $115 million to operating profit this year.
- Schwebig anticipates Fremantle revenue growth through upcoming content launches, including a "Baywatch" reboot debuting on Fox in January 2027 and the thriller "Kill Jackie" starring Catherine Zeta-Jones, launching fall 2026.
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15 Articles
With the NFL Regular Season 2026, RTL heralds a new era of TV coverage on all platforms, including some new faces in the top-class on-air team, an innovative new broadcasting concept and a new German-language "Sky NFL Conference".
The Sky takeover is already noticeable in RTL's balance sheet, but the main work of integration is still at the beginning.
RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%
Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
RTL Boss Clement Schwebig on the Hybrid Future of European TV: “Scale Is Essential”
As RTL doubles down on streaming and consolidation, its CEO makes the case for a hybrid TV model — and why Europe’s broadcasters need to get bigger to compete with Netflix, Amazon and the tech giants.
The television company can increase its profits in the streaming business and also the turnover is growing strongly. However, the advertising revenues have recently developed weakly.
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