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Rough Times for Broadcast Networks Illustrate Changing Media Landscape

In June 2025, Nielsen reported broadcast share fell to 18.5%, marking the first time it dipped below 20% since tracking began.
Typically, broadcast viewing dips in June after the season ends, while streaming hit a record 46%, topping broadcast and cable combined.
Streamers commanded growing audiences as Netflix led, with Netflix's share jumping 13.5%, led by Ginny & Georgia's 9.9 billion minutes streamed, while YouTube climbed to 12.8% of viewing.
Industry executives pressed Nielsen for consistency on June 12, as TV networks challenged its shift to a single currency for ad deals.
According to analysts, live events may rescue broadcast, while viewership is expected to rise when football season and new episodes return, Brian Fuhrer said.

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News & Record

Lean Left

Media landscape challenges broadcast

NEW YORK — Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world — one fueled by the habits of young people and the other by their elders.

9 days ago·Cherokee County, United States

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APG of Wisconsin

Lean Left

When millionaires become old-fashioned

Unfortunately some of us have watched so many television network news shows lately that we have become uncomfortable. Put another way, we have begun feeling terrible. You know what I am referring to with this suggestive language so I will…

10 days ago

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Winston-Salem Journal

Lean Left

Media landscape challenges the power of broadcast

NEW YORK — Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world — one fueled by the habits of young people and the other by their elders.

10 days ago

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Bristol Herald Courier

Center

MEDIA LANDSCAPE CHALLENGES BROADCAST

NEW YORK — Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world — one fueled by the habits of young people and the other by their elders.

10 days ago·Bristol, United States

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Breitbart

Right

Broadcast Viewership Falls Below 20 Percent of TV Use for First Time Ever as Streaming Rises

Broadcast TV has now fallen to only 20 percent of TV use, according to the latest Nielsen viewership survey. The post Broadcast Viewership Falls Below 20 Percent of TV Use for First Time Ever as Streaming Rises appeared first on Breitbart.

11 days ago·United States

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floridadaily.com

Lean Right

Broadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube

The steady decline of traditional broadcast television shows no signs of slowing down, as recent Nielsen data indicates a continuing drop in viewership across major networks. The post Broadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube appeared first on Florida Daily.

11 days ago

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