Rough Times for Broadcast Networks Illustrate Changing Media Landscape
UNITED STATES, JUL 15 – Streaming services now account for 46% of TV viewing, surpassing combined broadcast and cable as younger audiences shift to on-demand content, Nielsen data shows.
- Nielsen established its big data plus panel measurement as the sole currency for TV upfront deals in 2025, ending panel-only usage.
- TV networks and agencies challenged Nielsen's move, citing inconsistent data and opposing the exclusivity of one measurement currency.
- At the same time, streaming surpassed combined broadcast and cable TV viewing in June 2025, widening a gap first noted in May.
- Fox News led broadcast networks in prime-time viewership for seven weeks in 2025, averaging 2.4 million weeknight viewers amid summer's low TV audience.
- These shifts suggest a continuing decline in traditional TV's dominance, pressuring networks to adapt amid measurement disputes and changing viewer habits.
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Broadcast TV has now fallen to only 20 percent of TV use, according to the latest Nielsen viewership survey. The post Broadcast Viewership Falls Below 20 Percent of TV Use for First Time Ever as Streaming Rises appeared first on Breitbart.
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Read Full ArticleBroadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube
The steady decline of traditional broadcast television shows no signs of slowing down, as recent Nielsen data indicates a continuing drop in viewership across major networks. The post Broadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube appeared first on Florida Daily.
Coverage Details
Total News Sources45
Leaning Left8Leaning Right6Center18Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 25%
C 56%
R 19%
Factuality
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