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BRLO Launches “Less Hate, More Hops” A Bold Activation Using Beer Prices to Counter the German Far-Right

Summary by Roastbrief US

As part of its 10th anniversary, Berlin craft brewery BRLO is taking a stand against rising right-wing populism in Germany. Less Hate, More Hops is a bold new activation with a simple premise: the fewer votes the far-right Alternative für Deutschland (AfD) receives in the 2025 federal election, on Sunday, February 23- the cheaper the beer will become. Rooted in BRLO’s long-standing commitment to DEI, the campaign is a natural evolution of the br…

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BRLO Launches “Less Hate, More Hops” A Bold Activation Using Beer Prices to Counter the German Far-Right

As part of its 10th anniversary, Berlin craft brewery BRLO is taking a stand against rising right-wing populism in Germany. Less Hate, More Hops is a bold new activation with a simple premise: the fewer votes the far-right Alternative für Deutschland (AfD) receives in the 2025 federal election, on Sunday, February 23- the cheaper the beer will become. Rooted in BRLO’s long-standing commitment to DEI, the campaign is a natural evolution of the br…

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Roastbrief US broke the news in 3 days ago on Wednesday, February 19, 2025.

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