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Brits issued pub warning over next few weeks amid '5 million pints to be pulled'

Zonal data shows bookings are up 300% and pub arrivals 293% as fans gather for England’s opening World Cup match.

  • Pubs saw an almost 300% surge in bookings ahead of England's opening World Cup match against Croatia on Wednesday, with fans gathering despite later-than-usual kick-off times.
  • The hospitality sector anticipates a 42% increase in sales throughout the group stage, building on momentum from Euro 2024, according to technology provider Zonal.
  • Kate Nicholls, chairwoman of UKHospitality, stated the tournament will be a "massive boost for our pubs and bars," as fans gather to support their local establishments.
  • Emma McClarkin, chief executive of the British Beer and Pub Association, expects an extra five million pints to be pulled, while Opinium research projects £600 million in additional spending.
  • According to James Nicandrou of Opinium, pubs "continue to occupy an important place in community life," providing spaces for people to share moments during the campaign.
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theoldhamtimes.co.uktheoldhamtimes.co.uk
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Brits issued pub warning over next few weeks amid '5 million pints to be pulled'

Football fever is set to bring a boost to the hospitality industry as fans flock to pubs - but it comes at a price.

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morningadvertiser.co.uk broke the news on Tuesday, June 16, 2026.
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