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Government turns to TikTokers to advise on cosmetic surgery abroad

The campaign targets unsafe overseas cosmetic procedures to reduce NHS costs and protect patients, with influencers advising on safer choices and clinic regulations.

  • Earlier this month, the UK government collaborated with TikTok influencers to raise awareness about the dangers associated with seeking cosmetic treatments outside the country.
  • The move follows concerns over life-altering injuries from unsafe overseas surgeries and aims to reduce costly NHS treatment of complications.
  • Influencers like Midwife Marley and Doc Tally will produce videos urging thorough research, consulting UK doctors, and avoiding procedure package holidays.
  • Stephen Doughty, a minister at the Foreign Office, emphasized the importance of thoroughly investigating and understanding the potential dangers before seeking medical procedures in other countries.
  • New regulations will restrict high-risk procedures to qualified health workers and require licences for Botox and fillers, aiming to protect patients and ease NHS burden.
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ITV broke the news in London, United Kingdom on Thursday, August 14, 2025.
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