British Cycling extends Lazer and Shimano partnership to 2030

British Cycling extends Lazer and Shimano partnership to 2030

British Cycling has secured a four-year partnership extension with long-term sponsors Lazer and Shimano, ensuring the relationship continues through to 2030. The deal means the total duration of the collaboration will reach 16 years. Under the agreement, Lazer and Shimano will continue to support athletes across the Great Britain Cycling Team with on-bike components and equipment. Lazer has served as the official helmet supplier to the Great Bri…