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Brightline launches new rewards program to replace popular commuter passes

Summary by Sun-Sentinel
Brightline, the higher speed rail line serving South and Central Florida, made good on its promise Friday to create a new rider loyalty program after pulling the plug on a once popular menu of discount commuter passes last year. “Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty,” said Patrick Goddard, chief executive officer of Brightline Florida. “This program re…

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Brightline launches new rewards program to replace popular commuter passes

Brightline, the higher speed rail line serving South and Central Florida, made good on its promise Friday to create a new rider loyalty program after pulling the plug on a once popular menu of discount commuter passes last year. “Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty,” said Patrick Goddard, chief executive officer of Brightline Florida. “This program re…

·Deerfield Beach, United States
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Porthole CruisePorthole Cruise

Brightline Launches Loyalty Program with One Million-Point Giveaway

Brightline, the fast passenger-rail service connecting the key cruise-port cities of Miami (PortMiami), Fort Lauderdale (Port Everglades), and Orlando (Port Canaveral) on Thursday announced the launch of its first-ever loyalty program, Brightline Rewards. Members can earn points for purchases made through the Brightline app or GoBrightline.com, and redeem them on purchases including train fares, upgrades, parking, baggage, and more. They also ha…

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Sun-Sentinel broke the news in Deerfield Beach, United States on Friday, April 4, 2025.
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