The current B2B MarTech stack is an engineering achievement. We monitor anonymous visits to websites, assess engagement levels during webinars, track intent data, and set off personalized email sequences as soon as a lead reaches a certain score. It has always been the aim of RevOps to centralize data in a system such as HubSpot. There is still a huge blind spot right at the heart of the sales cycle: some of the most promising conversations betw…
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