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My Husband Would Have Turned in His Grave over Brewdog Investment Tribute
Tilray acquired BrewDog for £33 million after administration, closing 38 bars and cutting 484 jobs, leaving crowdfunded Equity for Punks investors without returns, founder James Watt said.
- On Monday, Tilray Brands bought parts of BrewDog in a £33m deal after the brewery went into administration, leading to 38 closures and 484 redundancies.
- James Watt, BrewDog founder, acknowledged mistakes and rapid expansion, while years of bad headlines, staff complaints, and preference shares contributed to the company's collapse.
- Watt apologised on Wednesday, saying he made many mistakes and that 'During my 17 years in charge there were highs, lows, successes, failures, huge gambles and many mistakes along the way', as staff learned via a 15-minute call from James Taylor.
- Tilray will take control of BrewDog brewery in Ellon, Aberdeenshire, and The Hop Hub, national distribution centre in Motherwell, Lanarkshire, while BrewDog's 18 franchise bars will continue operating.
- Once valued at more than $1b, BrewDog's sale for £33m leaves investors in the £75m crowdfunded scheme with no return, reshaping its legacy.
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12 Articles
12 Articles
Twenty years ago the craft beer label was considered a marketing miracle. The wild PR stunts were legendary. But then it went downhill. Now there are 500 employees on the road, and the "equity punks" feel betrayed.
·Zürich, Switzerland
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Coverage Details
Total News Sources12
Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
Factuality
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