Americans Keep Favorite Fun Coffee Orders Secret — Out of Fear They’ll Be Judged: Survey
The poll of 1,586 U.S. coffee drinkers found 23% hide their orders because they expect judgment.
- One in 3 Americans judge others based on their coffee preferences, according to a Talker Research survey of 1,586 participants conducted between Sept. 23 and Sept. 28, 2026.
- Coffee drinking habits have evolved, with only 39% of respondents drinking it in the morning while 46% prefer afternoon and evening hours, especially among Gen Xers.
- When asked about roast preferences, 58% chose medium roast, while 42% split equally between light and dark roasts; 35% add just a little cream and 33% add just a little sugar.
- Respondents debated what constitutes coffee, with 78% including frappuccinos while 69% stated a 'pink drink' is not coffee and 65% rejected 'chaider'.
- Social pressure impacts habits, as 23% of drinkers admit to having secret orders they hide due to fear of being judged by peers.
20 Articles
20 Articles
InsideNoVA.com
One in three Americans judge others based on their coffee preferences. A recent survey conducted by Talker Research among 1,586 U.S. coffee consumers revealed that 23% have coffee orders that only...
Daily Journal
Brew-haha? Americans secretly judge coffee orders
One in three Americans judge others based on their coffee preferences, according to a new study. The poll of 1,586 U.S. coffee drinkers found nearly a quarter (23%) equally have coffee orders they only get in secret, due to believing…
ABC FOX Montana
Brew-haha? Americans secretly judge other’s coffee orders
One in three Americans judge others based on their coffee preferences, according to a new study. The poll of 1,586 U.S. coffee drinkers found nearly a quarter (23%) equally have coffee orders they only get in secret, due to believing…
Brew-haha? Americans Secretly Judge Other's Coffee Orders
WASHINGTON — The poll of 1,586 U.S. coffee drinkers found nearly a quarter (23%) equally have coffee orders they only get in secret, due to believing they themselves would be judged. One respondent swears by adding maple syrup and peanuts before adding in coffee. Another likes to start with a black tea base, adding coffee on top. […]
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