Future Of EU Greenwashing Law Uncertain As Green Claims Directive Falters
- The European Commission announced on June 20, 2024, it plans to withdraw the Green Claims Directive aimed at curbing corporate greenwashing across the EU.
- This decision follows political pressure, particularly from the centre-right European People's Party, which opposed the directive for increasing red tape and overwhelming businesses.
- The directive, proposed in March 2023, sought to ban unsubstantiated environmental claims and require companies to back claims with independent verification, but negotiations stalled amid political opposition.
- Commission spokesperson Maciej Berestecki explained that the withdrawal was due to concerns about the proposal affecting 30 million micro-enterprises, emphasizing the commitment to reduce administrative burdens and enhance business competitiveness for citizens.
- After Italy withdrew its support on June 23 and the Commission began reconsidering its stance, the proposal’s future became uncertain, highlighting concerns regarding the Commission’s capacity to formally retract its own legislative initiatives amid ongoing institutional disputes.
137 Articles
137 Articles
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In a few months the European Commission has turned back on various measures for the protection of the environment, at the pressure of the people and the extreme right


Greenwashing law reversal deepens political rift in European Union
The European Commission’s abrupt reversal on an anti-greenwashing law has intensified a growing political divide in Brussels over environmental regulations, exposing deeper power struggles ahead of EU climate deadlines.James Fernyhough reports for POLITICO.In short:The European Commission appeared t...
A European law against greenwashing suddenly causes great disagreement in Brussels in the final phase of negotiations. To the surprise of the European Parliament, the European Commission decided to question its own proposal.
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