10.5 Million Pounds of Trash Collected During 'Breaking Bad Habits' Campaign

10.5 million pounds of trash collected during 'Breaking Bad Habits' campaign

NEW MEXICO (KRQE) – The state said that an anti-litter campaign based on the hit TV show Breaking Bad is a big success. Since the Breaking Bad Habits campaign debuted in October of 2024, the Governor's Office said that volunteers have collected more than 10.5 tons of trash throughout the state. In the first ad, actor [...]

Breaking Bad Habits anti-littering campaign breaks records

SANTA FE, New Mexico (KVIA) -- New Mexico's Breaking Bad-themed litter prevention ad campaign helped remove millions of pounds of trash, according to the Governor's Office. The Breaking Bad Habits campaign, launched by the Office of the Governor, got the anti-message out to residents, and coordinated 250 cleanup events last year. More than 19,000 volunteers removed more than 10.5 million pounds of litter in New Mexico, officials say. The post Br…

'Breaking Bad Habits' campaign removes 10 million pounds of trash in 2025

“New Mexicans showed up — more than 19,000 volunteers rolled up their sleeves and cleaned up their communities,” the governor said.