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Brax undergoes rebranding after record year - RetailDetail EU
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Brax undergoes rebranding after record year - RetailDetail EU
Brax recorded a turnover of 361 million euros last year. The German fashion brand is now aiming for further (international) expansion and is reinforcing those ambitions with a complete rebranding. “Europe’s pants specialist” Brax aims to “become the leading pants specialist in Europe, with strong outfit expertise,” says marketing and sales director Marc Freyberg following the 2024 figures. The clothing label, positioning in the premium casualwea…
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