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Brands don't benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.
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Actually, it was just an April joke, but this Saturday there is the meatball lollipop in the Ikea stores. You can find out how it tastes to the people in the video.
Brands don't benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.
Most brands would shy away from the idea of a campaign based around a meatball-flavored lollipop. Even the ones daring enough to announce the pop as an April Fool’s joke would likely keep it contained to social media posts. They wouldn’t pour real R&D resources into producing the pops for customers to taste. But IKEA and Chupa Chups are not most brands. And their commitment to the bit is the reason their campaign, and other campaigns like it, dr…
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