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Branded residences to debut in the Middle East by Lux Collective and Qube - PropertyNews.ae
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Branded residences to debut in the Middle East by Lux Collective and Qube - PropertyNews.ae
For the regional launch of its branded apartments, The Lux Collective, a worldwide renowned hospitality organization that owns the luxury flagship brand LUX, has established a strategic cooperation with QUBE Development. It plans to finish its first unique project in Dubai by 2028. The Lux Collective and QUBE Development, two industry pioneers known for their dedication to design brilliance, innovation, and upscale living experiences, are joined…
Dubai, June 11, 2025 – Cube Development has announced a strategic partnership with The Lux Collective, the renowned global hospitality group behind the flagship LUX* brand. This partnership marks the debut of LUX* residences in the Middle East with the launch of a new luxury residential project scheduled for completion in 2028. This partnership brings together two industry leaders, Cube Development and The Lux Collective, both known for their co…
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