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Brand Voice at Scale: The Role of a Corporate Communications Agency in Global Expansion
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Brand Voice at Scale: The Role of a Corporate Communications Agency in Global Expansion
Companies in a business environment which is fast becoming globalized, are expanding internationally at far more rapid rates than ever before. New markets imply new opportunities and prospects as well as new challenges. Among the most unnoticed and yet very essential issues, a consistent and authentic brand voice across various cultures, languages, and platforms should be mentioned. In the case of internationally growing companies, there is no c…
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