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Brand strategy: How Rügenwalder wants to bring Generation Z into the boat

Summary by horizont.net
Rügenwalder is taking new paths in brand management. The Veggie pioneer has set up a project in which young customers from Generation Z are to be actively involved in the design of products.
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horizont.nethorizont.net

Brand strategy: How Rügenwalder wants to bring Generation Z into the boat

Rügenwalder is taking new paths in brand management. The Veggie pioneer has set up a project in which young customers from Generation Z are to be actively involved in the design of products.

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horizont.net broke the news in on Wednesday, April 30, 2025.
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