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Brand Loyalty Almost at Pre-Pandemic Levels

Summary by autoconnectedcar.com
A new mid-year 2025 report from LexisNexis® Risk Solutions shows that U.S. new-vehicle brand loyalty is rebounding to levels not seen since before the COVID-19 pandemic. Between January 1 and June 30, the brand loyalty rate rose to 53.3%, an increase of 1.2 percentage points from the 52.1% recorded at the end of December 2024*.
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autoconnectedcar.comautoconnectedcar.com

Brand Loyalty Almost at Pre-Pandemic Levels

A new mid-year 2025 report from LexisNexis® Risk Solutions shows that U.S. new-vehicle brand loyalty is rebounding to levels not seen since before the COVID-19 pandemic. Between January 1 and June 30, the brand loyalty rate rose to 53.3%, an increase of 1.2 percentage points from the 52.1% recorded at the end of December 2024*.

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autoconnectedcar.com broke the news in on Wednesday, August 13, 2025.
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