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Brand Exclusion in Pmax: Choice for Shopping Ads
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The problem: brand search traffic distorts campaign performancePMax campaigns are designed to exploit the maximum conversion potential across channels, via search, shopping, YouTube, Gmail, Discover, Maps and the Google Display network. In practice, however, there was a disadvantage:Inquiries for your own brand (for example, "Buy adidas shoes") flow into the PMax results. This brand search traffic usually achieves favorable conversions, as users…
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