Brain responses to wildlife images can forecast online engagement—and help conservation messaging
2 Articles
2 Articles
Brain responses to wildlife images can forecast online engagement—and help conservation messaging
What types of photos make people reach for their wallets? New Stanford University-led research suggests that brain activity can help forecast which wildlife images will inspire people to engage online and donate to conservation causes.
Brain activity can help predict which animal photos will actually make people donate online. A cute look, a clear facial expression, or the feeling of "understanding" an animal: it could be the difference between scrolling down and actually taking action. New research, led by Stanford University, shows that brain activity can predict which photos of wild animals […] Want to learn more about science? Read the latest articles on Scientias.nl .
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