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Brain responses to wildlife images can forecast online engagement—and help conservation messaging

Summary by Phys.org
What types of photos make people reach for their wallets? New Stanford University-led research suggests that brain activity can help forecast which wildlife images will inspire people to engage online and donate to conservation causes.

2 Articles

Brain activity can help predict which animal photos will actually make people donate online. A cute look, a clear facial expression, or the feeling of "understanding" an animal: it could be the difference between scrolling down and actually taking action. New research, led by Stanford University, shows that brain activity can predict which photos of wild animals […] Want to learn more about science? Read the latest articles on Scientias.nl .

·Middelharnis, Netherlands
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Phys.org broke the news in United Kingdom on Tuesday, February 17, 2026.
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