F1 Movie Now Out, In Case You Missed Apple's Ads All Over...

Racing Champ Lewis Hamilton Goes Hollywood With ‘F1.’ How Peyton Manning, Serena Williams and More Are Turning Sports Fame into Production Gold

Formula 1 superstar Lewis Hamilton enters a new race this summer — as a movie producer chasing the box office crown. He speeds into multiplexes with “F1 the Movie,” the high-octane blockbuster hopeful from his company Dawn Apollo Films and Apple Original Films. For his recent Variety cover story with Apple’s Tim Cook, Hamilton opened […]

Why I've decided to skip seeing Apple's F1 movie in theaters

Apple pushed ads for Brad Pitt’s F1 movie into the one iPhone app it should never touch, Wallet, so I’m not going to see it.

Apple really, really wants you to go see its 'F1' movie

Apple's in-your-face marketing strategy for "F1: The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Brad Pitt’s ‘F1’ Fires Up Box Office With $10M in Previews, ‘M3GAN’ Sequel Takes in $1.5M

Brad Pitt and Apple's 'F1: The Movie' has already banked a hefty $10 million in box office previews as 'M3GAN 2.

F1 Movie Now Out, In Case You Missed Apple's Ads All Over...

Apple really wants you to know that F1: The Movie is now playing in theaters everywhere. The company has promoted its Brad Pitt racing film with...

'F1': The Movie' Is 'Top Gun' With Cars

Formula 1 is at the height of its powers. Having finally broken through in the US after decades of trying (largely thanks to the success of the Netflix documentary series Drive to Survive), this high-octane,…