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Bracco and the European Society of Radiology build on long-standing partnership at ECR 2025 through new campaign to advance innovative and sustainable approaches in radiology

Bracco will showcase an immersive experience about sustainability during ECR 2025 in Vienna from February 26 to March 2, building on the ESR's "Planet Radiology" campaign.
Attendees will learn about sustainable practices in medical imaging and see how Bracco's products contribute to reducing environmental impact through various immersive displays.
Fulvio Renoldi Bracco, CEO of Bracco Imaging, stated, "At Bracco, sustainability is integral to our everyday lifework because we believe that a healthy planet and society create the foundation for healthy people."
The congress will include expert-led discussions on various sustainability topics in radiology, including the role of artificial intelligence and optimizing dosing protocols, according to Andrea Rockall, ECR 2025 President.

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Bracco and the European Society of Radiology build on long-standing partnership at ECR 2025 through new campaign to advance innovative and sustainable approaches in radiology

Bracco will present an immersive experience at its booth to educate congress attendees on the importance of corporate commitment to sustainability and how its MR imaging portfolio contributes to the progress of sustainable radiology.

1 day ago·Buffalo, United States

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