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Bose's New Wired Earbuds Aim for the Same Great Sound and ANC - No Charging Needed
The new earbuds target younger listeners as wired headphone sales rose 10% in late 2025 and 20% in early 2026, Bose said.
- On Monday, September 28, 2026, Bose announced the Bose Noise Cancelling Wired Earbuds, a $99 device featuring active noise cancellation and USB-C connectivity without requiring charging or Bluetooth pairing.
- Bose president of consumer audio Raza Haider observed wired headphone popularity surging among Gen Z, noting that "many are rediscovering the joy of plugging in and pressing play."
- The earbuds eliminate the need for Bluetooth pairing or device charging via USB-C connectivity, while physical buttons control volume, playback, and multiple active noise cancellation modes.
- Customers can preorder the device in black, white smoke, or the limited edition dewdrop mint color, with initial units expected to start shipping on October 13.
- By offering premium audio without wireless latency or battery anxiety, Bose positions the product to capture the growing wired market at a competitive price point.
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·Paris, France
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Bose’s first wired earbuds in 11 years add noise canceling
Everything old is new again as today Bose announced its first pair of wired earbuds since discontinuing the option in 2015. The new tethered earbuds, which are simply called the Bose Noise Cancelling Wired Earbuds, do away with battery anxiety and the need to remember to charge them every few days. Their functionality is limited, […]
·United States
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