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Bose-Backed Noise Eyes Overseas Markets To Become A Global Brand
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Bose-Backed Noise Eyes Overseas Markets To Become A Global Brand
For Gaurav Khatri, the cofounder of Noise, revenue is no longer the only motivation, as he wants to make the audio and wearable startup a global brand. “The aspiration is to build a brand that people recognise as coming from India and going global. That’s what we’re working towards – building for global markets. We now have an opportunity to drive interest and scale distribution more rapidly. If we’re able to penetrate even three more countries …
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