Boots to Open Stand-alone Fragrance Store
Summary by WWD
2 Articles
2 Articles
Boots to expand retail footprint with fragrance-only store : The British Beauty Council
Fragrance sales are booming and Boots is following suit. The retailer is set to launch its first scent-specific boutique this Autumn This morning, highstreet retailer Boots announced it will be opening the first Boots Fragrance in London. Designed to ‘offer customers a reimagined, sensory-led retail experience’, the store will put prestige fragrance front and centre. With data from Circana showing an 8% growth in sales of perfumes in department…
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