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Boost moves into big can format

Summary by Scottish Local Retailer Magazine
Boost Drinks has expanded its Energy range with the launch of 500ml cans price-marked at £1 in Original, Sugar Free Original and Red Berry varieties. The three flavours are the best sellers in the brand’s 250ml Energy range. The launch comes with the market for 500ml cans in the Energy category worth £745m and enjoying year-on-year growth of 13%. Furthermore, Original flavours remain strong in the category, with sales seeing 28% year-on-year gro…
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