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Boomtown Report Reveals Ad Dollars ‘Work Harder’ In Regional Areas

Summary by B&T
Several senior marketers are urging brands to spend their ad dollars in regional Australia, saying the money will “work harder” for the brands. It comes as new research from the Boomtown Spend Snapshot report, created in partnership with CommBank iQ, was announced at two industry events for senior marketers, held in Redfern, as part of […]
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B&T broke the news on Thursday, May 7, 2026.
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