BookTok As the New (But Worse) Book Club  - NYCTastemakers

BookTok: Shaping the bestseller list

All it takes to catapult a book to bestseller status these days is a shoutout from a popular BookToker.  For those unfamiliar, BookTok is the sub-community on the social media platform TikTok dedicated to book reviews and recommendations. The hashtag #BookTok has accumulated billions of views and shows no sign of slowing down.  More than just a trend, BookTok is a driving force in the publishing world capable of catapulting a novel from obscurit…

BookTok As the New (But Worse) Book Club  - NYCTastemakers

BookTok is a community on TikTok that centers around, well, books. It’s an online place for readers to share recommendations, share commentary and connect with other people through their love of books. It has increasingly become more popular, influencing reading trends and boosting sales of specific books. In some ways, it’s the modern book club. […] The post BookTok As the New (But Worse) Book Club  appeared first on NYCTastemakers.