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Book of the Day: Advertising in the Agri-Food System
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The work Advertising in the agri-food system, coordinated by Julián Briz Escribano, presents a critical and comparative look at the promotional strategies employed in one of the most relevant and complex sectors of the economy: the agro-food sector. Through a multidisciplinary approach, the book brings together contributions from academics and marketing professionals that address how food products are communicated in different markets. The analy…
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