Debenhams Group Inks Multi-Year AWS Deal to Scale up AI Tools Across Brands Including Boohoo and PrettyLittleThing – RetailWit

Debenhams Group enters multi-year AI deal with Amazon Web Services

Drapers Debenhams Group enters multi-year AI deal with Amazon Web Services Debenhams Group is accelerating its use of artificial intelligence in a multi-year partnership with Amazon Web Services (AWS).The post Debenhams Group enters multi-year AI deal with Amazon Web Services appeared first on Drapers.

Debenhams Group inks multi-year AWS deal to scale up AI tools across brands including boohoo and PrettyLittleThing – RetailWit

Debenhams Group, the online retailer behind brands including Debenhams, PrettyLittleThing, boohoo, boohooMAN and Karen Millen, says that it is accelerating the adoption of AI across its business. A new multi-year agreement with cloud provider, Amazon Web Services (AWS), aims to streamline the troup’s operations and rapidly scale new brands using AI-driven tools. It already uses AWS cloud services on the Debenhams platform. AWS’s serverless cloud…

boohoo parent Debenhams Group signs AWS deal to expand AI

Debenhams Group has signed a multi-year agreement with Amazon Web Services to expand its use of AI. The parent company of online brands including Debenhams, PrettyLittleThing, boohoo, boohooMAN and Karen Millen, says it will streamline the group’s operations and rapidly scale new brands. Debenhams Group says that accelerating the adoption of generative AI will also enhance the shopping experience for its customers. The group already uses AWS clo…

Boohoo parent Debenhams Group expands Amazon AI deployment

A U.K.-based global online fashion retail conglomerate is rolling out cloud and artificial intelligence technology from Amazon.