Bon voyage, Tiger Beer? The story of a Singapore icon as brewing prepares to shift overseas
Heineken will cut 130 production jobs and shift Tiger Beer brewing to Malaysia and Vietnam to meet its 2030 net zero goal and reduce costs, the company said.
8 Articles
8 Articles
Heineken to shift production from Singapore to Vietnam and Malaysia
On March 24, Heineken announced that Asia Pacific Breweries Singapore, its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by Heineken breweries across the region. The move, part of Heineken’s EverGreen 2030 strategy, will deepen Singapore’s role as a base for regional commercial operations, logistics, innovation and GenAI-enabled capabilities. In line with this transition, large-scale brewing operation…
This is a restructuring move by the world's second-largest beer company, alongside plans to cut thousands of jobs.
‘Beer is for uncles now’: Singaporeans say Gen Z drinking less as Tiger Beer shifts production
SINGAPORE: After the producer of Tiger Beer, Asia Pacific Breweries Singapore (APBS), announced on Tuesday (March 24) that large-scale brewing at Tuas will be phased out by 2027 as it shifts the role of Singapore from being a a production hub, Singaporeans commenting on the news wondered online if this is partly due to the drinking habits of the younger generations. Indeed, members of Gen Z, not only in Singapore but all over the world, have bee…
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