Boden Opens First US Store

Boden opens first US store at Avalon in Georgia

British clothing brand Boden has opened its first store in the United States with the launch of a 2,000 sq ft site at Avalon in Alpharetta, Georgia, marking a significant step in the British clothing brand’s US expansion. The store will carry monthly edits of Boden’s womenswear, beginning with a November collection focused on party pieces, knitwear, tailoring and outerwear.  The interior features design elements referencing the brand’s history, …

Boden opens first US store

Drapers Boden opens first US store British fashion and lifestyle brand Boden has today (21 November) opened its first US-based store at open-air shopping and entertainment precinct Avalon in Georgia.The post Boden opens first US store appeared first on Drapers.

Boden debuts first US store as American demand grows

Boden has opened its first-ever US store as the British fashion brand steps up its international retail plans. The 2,000 sq ft site at Avalon in Alpharetta, Georgia, marks a major milestone in the company’s long-term growth strategy in the States. The store carries monthly edits of womenswear, with the launch assortment centred on partywear, knitwear, tailoring and statement outerwear. The British fashion retailer said the space has been designe…