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BOD and Amy Inc: How the ‘happy, outgoing’ power couple built a €12m business brand

It is a match that is etched into Irish rugby lore. On St Patrick’s weekend, 2000, Ireland ran riot against France in Paris and Brian O’Driscoll announced himself to the sporting world with a hat-trick of tries. After each one, he celebrated by cupping his hands in the shape of an ‘O’.

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Irish Independent broke the news in Ireland on Saturday, June 14, 2025.
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