US EditionCracker Barrel Shareholders Vote to Keep CEO Despite Logo Debacle
Shareholders kept CEO Julie Felss Masino despite logo backlash and director resignation; sales expected to drop 7-8% in the first fiscal quarter, company forecasted.
- On Thursday, Cracker Barrel shareholders voted to retain CEO Julie Felss Masino despite activist Sardar Biglari's campaign and director Gilbert Davila's failed re-election and resignation.
- The proposed new Cracker Barrel logo, displayed Aug. 21, 2025, in New York, sparked backlash over the missing mascot and 'Old Country Store,' leading to a reversal and remodelling suspension.
- Cracker Barrel operates 660 restaurants across 43 states and forecast a 7 to 8% decline in store traffic for its fiscal first quarter with a 4 to 7% drop for fiscal year 2026, which began August 2.
- The chain reinstated its old logo within a week and suspended remodelling in early September, with officials warning these moves could hurt Cracker Barrel's sales into next year.
- Two influential shareholder advisory firms, Institutional Shareholder Services and Glass Lewis, recommended against Gilbert Davila's reelection, leading to his resignation after the vote, as Biglari stated, `Our campaign is about saving Cracker Barrel from a board and management team that are out of touch with Cracker Barrel’s customer base.
49 Articles
49 Articles
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
Cracker Barrel CEO survives push for ouster after logo controversy
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales.But one of the company's directors, Gilbert Davila, resigned from Cracker Barrel's board Thursday after preliminary results indicated that shareholders rejected his reelection.Davila, who joined Cracker Barrel's board in 2020, is the president and CEO of DMI Consulting, a multicultu…
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