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Board chosen for newly-formed Merced Tourism Business Improvement District
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Board chosen for newly-formed Merced Tourism Business Improvement District
Reading Time: 2 minutes The Merced City Council recently approved a five-member board to manage the city’s newly established Tourism Businesses Improvement District (TBID), adopted by officials in December. Merced’s TBID represents a collective of lodging associations, and is expected to generate $450,000 in additional yearly revenue by marketing Merced as an international tourist destination, according Robin Donovan, the board’s chair. Counci…
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