The Guy Who Removed Every Button From Your Phone Just Filled A Ferrari With Them

BMW's Design Boss Says Ferrari Just Proved Him Right About Physical Buttons

The touchscreen-versus-buttons debate has been going on in car design for years. BMW’s head of design Adrian van Hooydonk thinks it might finally be settling — and he’s got Ferrari’s help making the case. In a recent interview with Top Gear, he gave his take on the Ferrari Luce interior, the cabin put together by Jony Ive and Marc Newson. Diplomatic, but clear: what he saw there looked a lot like validation for something BMW has been arguing for…

The Guy Who Removed Every Button From Your Phone Just Filled A Ferrari With Them

Jony Ive leads Luce EV interior design with focus on tactile controls. Ferrari blends digital screens with physical switches for better usability. Touchscreens criticized as impractical for driving by Ive in interview. The Luce, Ferrari’s first EV, is set to arrive with a refreshingly retro-modern interior that leans as much on philosophy as it does on design. At the center of that vision is Jony Ive, best known for shaping the iPhone and Apple …