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BMW’s Choice to Keep EV and ICE Is Paying Off as the Electric Transition Unfolds Like a Rollercoaster
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BMW’s choice to keep EV and ICE is paying off as the electric transition unfolds like a rollercoaster
This post appeared first on Chasing Cars. BMW says it made the right call by refusing to do what was once very fashionable: declaring petrol and diesel cars dead in favour of moving all production to EV powertrains. Key rivals had joined a wave of carmakers promising to move to electric powertrains later this decade before rescinding the claims as EV demand growth slowed. BMW resisted that trend in favour and developed a strategy to build key mo…
BMW once again makes a difference within the European automotive industry by questioning the exclusive commitment to the electric car. Harald Gottsche, responsible for the group’s propulsion systems, warned that no one can ensure what customers will demand in the next five years, in a context of millions of investments and long-term strategic decisions...
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