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BMW Will Deliver New "Brand-Shaper" Halo Cars
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Although it is not something that often happens, the so-called "brand-shapers", which debut in the large car rooms or in the CES, can be a way for a brand to reform its identity or to drive new ideas. BMW has manufactured cars of this type in the past, and have not finished. Internally BMW has called them "brand forming" , and officially they come more. And it is not just about show cars, these Halo cars will also be sold, although not on a larg…
BMW will deliver new "brand-shaper" halo cars
While not necessarily something that comes along often, so-called "brand-shapers" debuting at big motor shows or CES, can be a way for a brand to reform their identity, or push new ideas. BMW has made such cars in the past, and they are not done. Internally BMW has dubbed them "brand shapers" , and they officially more coming. And they aren't just show-stealers either, these halo cars will apparently be sold, too, although not at scale or in la…
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