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BMW Strikes Back at Tesla With Longer-Range EVs

UPPER BAVARIA, BAVARIA, AUG 4 – The iX3 offers up to 800km range and 400kW charging to challenge Tesla amid rising competition from Chinese EV makers, BMW CEO says this sets a new industry benchmark.

  • Next month, BMW will debut the iX3 as its first Neue Klasse EV, aiming to challenge Tesla with longer range and fast charging, BMW states.
  • BMW states Neue Klasse models are designed to compete against Tesla at a challenging time, after losing to Tesla in the first round.
  • BMW’s new iX3 features a driving range of up to 800 km under WLTP and supports 400 kW fast-charging, enabling a New York–Washington, DC trip in about 10 minutes.
  • On metrics of range and charging, the iX3 has an edge over the Tesla Model Y, with BMW stating it offers up to 800 km under WLTP and supports 400 kW charging, surpassing Tesla's specs.
  • From end of 2027, BMW’s flagship plant in Munich will exclusively produce electric Neue Klasse vehicles, aiming for half of sales by the end of the decade.
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BMW promised that it would break with everything in the launch of its new electric vehicle family. These come with the nickname 'Neue Klasse' (New Class, in German) and will not only have a new exterior and interior design, but also important premieres in the area of its 'zero emissions' mechanics, as well as in its performance. BMW Neue Klasse's first commercial model will be the iX3. The renewed generation of the compact electric SUV will be p…

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Bloomberg broke the news in United States on Monday, August 4, 2025.
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