BMW Moving Away From Traditional Switches, Buttons to Cater to Younger Buyers

BMW Wants To Attract Young Buyers, Blacklists the Switchgear

While automakers like Mercedes-Benz, Audi, and Volkswagen are going back to buttons, admitting they were wrong to ditch them, BMW is swimming against the tide and is giving up on buttons, switches, and commuters. The switchgear on board the new-generation BMWs has been blacklisted. BMW has built a reputation around its driver-focused, intuitive cockpits, as everything to be in just the right place. But for the past few years, physical con... (co…

BMW Exec Says Young People Prefer Voice and Screens Over Buttons Because 'They Are Multitasking': TDS

Also, U.S.-Canada trade talks disintegrate over trucks and Porsche says it's merely "streamlining" the Taycan roster. The post BMW Exec Says Young People Prefer Voice and Screens Over Buttons Because ‘They Are Multitasking’: TDS appeared first on The Drive.

BMW moving away from traditional switches, buttons to cater to younger buyers

BMW says society is moving towards greater use of touch and voice-activated systems, so it's following suit with its new models.

BMW Thinks Drivers Under 45 Are Done Poking Buttons. Other Brands Disagree

BMW believes younger drivers increasingly expect touchscreens and voice controls. Hyundai and Volkswagen are restoring buttons in response to customer feedback. China’s regulators will soon require physical controls for important vehicle functions. BMW is betting drivers are ready to stop poking old-fashioned buttons and start talking to their cars. The new 2027 iX3 dumps conventional climate switches from its dashboard, putting most of them int…

BMW Is Killing Buttons Because Young People Would Rather Talk To Their Cars

BMW believes people under 45 are more comfortable using voice and touch than traditional controls, which is why recent models have minimalist dashboards.