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BMW, Mercedes spotlight AI-driven vehicle tech at CES 2026

On the Dash: BMW and Mercedes used CES to highlight AI-driven assistants, infotainment, and software-defined vehicle strategies. BMW plans to roll out a generative AI personal assistant using Amazon Alexa+ starting this year. Mercedes debuted the electric GLC in the U.S., showcasing advanced screens, AI-powered infotainment, and driver assistance technology. At this year’s CES technology conference in Las Vegas, Mercedes and BMW unveiled new ar…
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CBT Automotive Network broke the news in on Thursday, January 8, 2026.
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