BMW Gives A Rare Look At The Isetta Pick-up

BMW Gives A Rare Look At The Isetta Pick-up

If you’re a BMW buff, and you probably are, given the website you’re visiting, you know the story of the Isetta. Times were tough in the mid-1950s when the company was on the verge of bankruptcy. Motorcycle sales were falling, while cars like the 503 and 507 were costly to produce. The solution? Sell a vehicle that could turn a profit, ideally one that wouldn’t cost much to engineer. At the 1954 Turin Car Show, BMW stopped by Iso Rivolta’s booth…