US EditionBMW Breathes New Life into Alpina as a Standalone Brand for Specially Curated Cars
17 Articles
17 Articles
The German car group BMW obtained on 1 January 2026 exclusive rights on the Alpine brand and officially launchs the brand "under the umbrella" BMW Group. Alpina is officially recognized as a car manufacturer and is a partner of BMW...
As of January 1, 2026, an exclusive, independent BMW Alpina brand will be created within the BMW Group. This is the fulfillment of the plan to transfer the rights to the Alpina trademark. It is no longer held by the family of founder Burkard Bovensiepen, but directly by the BMW automobile manufacturer, with which the tuner was closely associated.
BMW ALPINA is presented as a new brand within the BMW Group alongside the parent company, MINI and Rolls-Royce. After many years in operation, Alpina officially becomes a brand of the BMW Group that will be placed between Bavaria and Rolls-Royce, complicating things to their English rivals.The BMW Group has announced its great novelty by 2026: it has a new brand.We already knew MINI, BMW and Rolls-Royce, of course, but the Germans consider that …
Alpina officially joins BMW group to become BMW Alpina; What does it mean?
New Delhi: From January 1st, 2026, Alpina have officially become part of the BMW Group, with the acquisition announced in 2022 and completed now. BMW are calling their recently acquired luxury marque BMW Alpina. This move is the start of a new chapter for the brand that has always delivered amazing performance and rather underplayed luxury. Alpina comes with a long history and has a spirit that everyone is wondering if BMW will be able to retain…
BMW ALPINA Now Officially Part Of The BMW Group
For decades, the name Alpina has represented the pinnacle of bespoke BMW performance, a cherished marque with a storied legacy dating back to the 1960s. Known for transforming BMWs into exclusive masterpieces that blend unique design, sumptuous luxury, and compelling performance, Alpina has cultivated a devoted following. Now, this legendary name is entering a transformative new chapter. Following its official acquisition by the BMW Group in 202…
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