BMW Blames Young People For Loss of Real Buttons In New Cars
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7 Articles
One manager explains why the Bavarian automaker relies on touch and voice control in his "new class".
The good old button is living its last hours. In a radical and controversial turn, BMW has decided to mourn its physical orders by designating an unexpected culprit: its own customers, the youngest.
In new cars, there is an ongoing trend to shift the operation more and more to touchscreens and replace classic buttons. According to BMW, this is ultimately the fault of younger customers. (Read more)
The debate over whether cars should have more traditional, physical buttons has been a global phenomenon in recent years. Buyers have complained about how almost all functions related to car control have been moved behind touchscreens. Euro NCAP, which publishes car safety ratings in Europe, also became so nervous about the situation that in the coming years certain car functions will have to be offered as physical levers and buttons or the car…
BMW Group Australia CEO Vikram Pawah recently addressed the shift away from traditional switches in the brand's latest models based on the Neue Klasse platform, such as the BMW iX3, X5, facelifted 7 Series, i3, and many upcoming models. Real buttons and knobs are being replaced by touchscreens and voice commands, resulting in […]
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SlashdotBMW Blames Young People For Loss of Real Buttons In New Cars
BMW is about to release their most screen-dependent vehicles ever, reports Car and Driver: Step into the BMW iX3, and you'll notice something is missing: real buttons. The climate controls are fettered to the center screen, as is nearly every other feature, save for a handful located in the center console - at least the window switches are still on the doors... But don't blame a desire for larger profit margins; BMW's move away from physical swi…
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