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BMI Gold: How Nestlé engineered nostalgia to turn Japan from tea to coffee

New Delhi: Are you a tea or a coffee person? It's one of those questions you've probably answered a hundred times at office pantries, first dates, and airport lounges. But what happens when you pose that question to an entire nation? Japan had an answer. For centuries, that answer had been unequivocal: Tea. This was not a mere preference. Tea had been woven into the fabric of Japanese identity. From the meditative rituals of the tea ceremony to …
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www.bestmediaifo.com broke the news on Sunday, May 31, 2026.
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