Blast from the past: Ted Turner transforms Braves franchise into “America’s Team”

Blast from the past: Ted Turner transforms Braves franchise into “America’s Team”

Ted Turner’s innovative vision for broadcasting transformed the Atlanta Braves from a struggling local team into “America’s Team.” After relocating to Atlanta in 1966, attendance faltered, prompting concerns over potential relocation. In 1976, Turner secured national broadcasting rights for Braves games, revitalizing the franchise and reshaping sports media. This national exposure allowed the Braves to build a vast fanbase across America, fundam…