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Blackpink Fans Express Outrage over K-Pop Group's 10th Anniversary Activities

Fan groups want YG Entertainment to add new music and special performances for BLACKPINK’s 10th anniversary, saying merchandise alone is not enough.

  • Blackpink fans are calling on Entertainment to mark the group's 10th debut anniversary with more significant group activities, arguing the milestone deserves a celebration reflecting their global influence.
  • Although Entertainment unveiled commemorative items like the Blackpink Heritage Collection and Weverse badges, many fans say they expected content centered on the four members themselves, such as new music or live streams.
  • In an open letter, Blackpink Blink Union urged Entertainment to organize 'significant group activities,' comparing current plans to the 4+1 Project, which included theatrical release of Blackpink The Movie in more than 100 countries.
  • Compounding frustrations, fans pointed to limited promotions for Deadline, adopting the phrase 'We don't want merch, we want Blackpink' to emphasize their desire for member-focused projects.
  • Noting the group recently wrapped the Deadline world tour in January, some fans suggest demanding another large-scale project may be unrealistic, though others hope Entertainment will unveil surprise content on Aug 8.
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  • 67% of the sources lean Left
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Koreaboo broke the news in Seoul, Korea (the Republic of) on Tuesday, August 4, 2026.
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